Resources
Customer Data – Marketing's Secret Weapon
In a hyper-connected world where digital experiences are more important than ever, tools and technology remain crucial. While there isn't a "one-size-fits-all" approach, marketers and IT professionals need to take into account core principles to guide implementation of a successful technology strategy.
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Seizing the Digital Experience Opportunity: Why the Marketing-IT Partnership is Crucial
In a world where the quality of the customer experience is make-or-break for brands, marketing departments have never been more dependent on technology to be effective. Read our new research to understand how organisations can empower marketing and IT functions to work together as effectively as possible.
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Data Privacy In A Post-GDPR World
With customer data privacy now at the forefront of the DXP conversation, courtesy of laws like GDPR and similar forthcoming legislation, many companies are still scrambling to figure out how to adjust their business practices to meet these new compliance requirements.
Jahia's Elie Auvray, along with co-writer Kristina Podnar, take a deep dive into the wide-ranging impacts of the 2018 GDPR law, including how companies have adjusted to the new requirements, what technologies have had the biggest impact, and how these new laws actually benefit those looking to build long-term, trust-based relationships with their customers.
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A comprehensive guide to Customer Data Platforms
In order to build a trusting relationship, customers need to understand what brands do with their data and give approval for them to use it.
In this guide, you'll understand that achieving a single, unified customer view will help reach that end goal.
Learn how a CDP can deliver a unified experience for your business. Let's dive deep into the world of CDPs and get all the information and tools you need to become an expert.