List management and dynamic segmentation
Capabilities for effective lead generation.
- Powerful conditions builder
- Inherit other segments, use lead scoring conditions for segmentation
- Share segments and lists across websites
- Detailed audience counts updated in real time
Profile management, progressive profiling, scoring plans
Get to know your visitor better with each interaction.
- Automatic profile ID generation for each new visitor detected
- Persistent, consolidated profiles for progressive profiling
- Overview of all profile properties, goals and interests of each visitor
- Edit profile properties (create, classify, reorder)
- Interest tags
- Define scoring plans using complex conditions
- Profile score modification
- Reuse segmentation conditions for lead scoring
Data collection
Collect and store all user interaction data in your integrated Apache Unomi-based CDP to build and enrich your user profiles.
- Behavioral data (browsing history, CTAs clicked, downloads, videos watched)
- Contextual data (location, device, age, gender, referrers)
- Forms, searches and logins
- Social logins (LinkedIn, Facebook, etc.)
Consent management and GDPR-related capabilities
With privacy by design, jExperience comes with all the required features to ensure compliance.
- Consent manager – ask for and store visitor consent, declare new consent types
- Right of access (“Download my profile” option)
- Right to be forgotten (“Anonymize profile” option)
- Anonymize behavioral data (“Delete and stop tracking my browsing data” option)
- User privacy management tools (privacy manager, personalized carousel, personalized slider, “Not You” button)
Extensibility and integrations
Add functionalities, export your customer data and pull content from external sources.
- Plug-in framework for third party data source (CRM systems, marketing automation software, business intelligence apps, DMP, analytics, flat files)
- Native Salesforce integration to push or pull data (leads, contacts)
- Rules engine
- Personalization API (headless)
- 250+ out-of-the-box connectors
- Import/export profiles from and to CSV files
